Merchandising is evolving as shopper expectations shift and digital blends with physical. Here are the 2025 trends shaping winning retail displays and assortments.

1) Value‑driven curation
Shoppers want clarity. Curate fewer, better choices with clear “good/better/best” anchors and price transparency.

2) Data‑assisted planograms
Use sales heatmaps and session data to place high‑convert items at eye level and near complementary SKUs. Iterate monthly, not yearly.

3) Omnichannel storytelling
Ensure online content, in‑store signage, and packaging tell one consistent story. QR codes can bridge education gaps and capture emails.

4) Sustainable packaging
Lightweight, recyclable materials reduce costs and resonate with conscious consumers. Communicate the impact on shelf and PDPs.

5) Test‑and‑learn fixtures
Modular fixtures enable rapid A/B testing of layouts and bundles. Small tests compound into major gains in basket size.

Keep your merchandising strategy flexible, measurable, and customer‑centric—your shelves will sell more with less effort.