Market analysis turns raw data into decisions that move the needle. For retailers, it guides product selection, pricing, and channel strategy.

Define the questions first
What do you need to know—who buys, why they buy, how much they’ll pay, and where they shop? Let these questions drive the data you collect.

Sources that matter
Blend POS data, web analytics, customer surveys, and competitor monitoring. Use cohorts to separate new vs. repeat buyers and track lifetime value (LTV).

Pricing & elasticity
Test price ranges on a small segment before broad rollout. Watch conversion rate, AOV, and margin together to find the sweet spot.

Category management
Identify heroes (top revenue), growers (rising share), and anchors (bring traffic). Allocate display space and ad budgets accordingly.

From insight to action
Translate findings into experiments: adjust bundles, launch a new size, or expand a winning category. Document the hypothesis, expected impact, and results.

Done right, market analysis reduces guesswork and increases confidence—helping you invest where returns are highest.