A successful e‑commerce launch is more than a theme and a payment button—it’s a coordinated plan across product, tech, operations, and marketing. Use this checklist to go live with confidence.

Strategy & Positioning
• Define your value proposition and ideal customer profile (ICP).
• Choose a focused starting assortment to validate demand quickly.

Platform & Integrations
• Select a storefront that fits your catalog size and workflow.
• Integrate payments, taxes, and shipping calculators. Connect your POS and inventory system for unified stock visibility.

Operations & Fulfillment
• Create clear pick/pack SOPs and set carrier cut‑off times.
• Prepare packaging standards and returns handling before launch day.

Conversion & UX
• Optimize product pages with unique copy, clear benefits, and high‑quality images.
• Reduce friction at checkout: guest checkout, minimal fields, multiple payment options.

Trust & Compliance
• Publish privacy, terms, and refund policies.
• Add reviews, trust badges, and detailed shipping info to reduce anxiety.

Growth & Retention
• Set up email capture, welcome flows, and cart recovery.
• Track core metrics: traffic, conversion rate, average order value (AOV), customer acquisition cost (CAC), and repeat purchase rate.

With a checklist and owner for each task, you’ll ship faster—and look polished from day one.